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ISO branding for a new Convention

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28 Nov 2022 10:39 #337055 by drewcula
F:ATties,
I have been cursed!
I'm destined to finish my career at the Ivory Tower I've called home for twenty years. To withstand the punishment of another two decades in academia, I decided I needed to fixate on two things that will make me look forward to living.

1) My annual international course.
2) Hosting a gaming convention.

I need your help. I've amassed a legion of faculty and staff to help launch the gaming festival for next Fall. We're working on logistics, and because we're education based - we're a bit behind schedule.

I'm partially to blame, because I'm not 100% convinced we have our branding correct. Care to help?

WE NEED A NAME.

Context is everything:
1) Venue = College of Southern Maryland
2) Dates = September 23 and 24, 2023
3) School Mascot = Hawk

FYI: The Southern Maryland region is sometimes referred to (in writing) as SOMD

I've been fixated on associating the convention name with our school mascot. But that bit of tunnel vision may be my head strong downfall. After a lot of polling and discussion, we've "brainstormed" the following:

BOPCON (Birds of Prey Convention)
Kettle Con
Tables and Fables
Meeple Expo
Dice Dice Baby
All ABoard, a Tour of Games
Gamers Paradise
Dice and Fantasy
Meeple Madness
Medieval Midterms
Finals Fantasy
Once Upon a Campus
Once Upon a Con
Camelot College Con
Boarder Crossing
Hexes and Hit Points
Pips and Bits
Hawkland Game Fest (or Con)
Hawk Con
SOMD GameCon
HAG Con (Hawk Analog Gaming Con)
__(insert clever name here)____ Unplugged
AnaHawkCon
SMAGFest (Southern Maryland Analog Gaming Festival, prob too similar to MAGFest though)
SMAGCon (Southern Maryland Analog Gaming Convention)
SOMD Unplugged
SOMD GG (Southern Maryland Gaming Gauntlet "Throw down the Gauntlet")
Beyond the Tabletop
Beyond the Console
2D Con
Hawk Dice
SOMD Analog Gaming Festival

Do any of these ideas sound like a winner? Like, "Wow. I can't wait to see THAT logo!"
Anyone have a better idea?

Thanks y'all.

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28 Nov 2022 11:02 #337056 by hotseatgames
COSM-Play
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28 Nov 2022 11:26 #337058 by Shellhead
For what it's worth, a group of hawks is called a kettle of hawks, a boil of hawks, or a cast of hawks. But I feel that is obscure enough information that it might not lead to a good convention name.

There is a rule of thumb in branding that you want to stick to a name with three syllables or less. Otherwise, people will come up with their own name of three syllables or less. So for example, if you went with Once Upon a Campus from your list above, people will tend to call it Once Upon. I think that your Hawk Con is good, and if it really becomes successful, it could easily become Hawk Con - Fall and Hawk Con - Spring while still staying at just three syllables.
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28 Nov 2022 11:28 #337059 by sornars
+1 vote for Hawk Con. Snappy, good branding opportunities and it sticks in my mind.
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28 Nov 2022 11:59 - 28 Nov 2022 12:00 #337062 by Sagrilarus
Hawkland Game Fest. Describes what it is, has a unique handle. You can pronounce it easily and clearly.

Which school?
Last edit: 28 Nov 2022 12:00 by Sagrilarus.
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28 Nov 2022 13:49 - 29 Nov 2022 12:38 #337070 by Virabhadra
If you want to lean into the regional dialect a bit, I think it would be clever to call it Merlin Con or Merlin X. ('Merlin' is how locals pronounce 'Maryland'.)

Then if you want to be too clever, Archimedes was an owl but your logo could be a hawk in a wizard hat.
Last edit: 29 Nov 2022 12:38 by Virabhadra.
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28 Nov 2022 14:29 #337072 by drewcula
Thanks everyone. You're the best.

Working with anything Hawk is an ideal sell to our President's Council. This convention will be a soft recruitment for our school (College of Southern Maryland), so having an association with our mascot is a BIG plus.

And that's where I've been stuck. My head is stuck with BOPCON. I feel I can have it both ways: Birds of Prey can be illustrated and merched out with menacing war birds, while BOPCON can be addressed in bubble gum pop sensibility. This convention will nix specificity and have a bit of everything (board, table, war, party, role playing, live role playing, plus demos / vendors / lectures). There's already a sub-committee for the COSPLAY parade.

Kettle Con was on my list early, and shot down. It sounded too much like a cooking and/or popcorn convention.
Hawk Con was up there, but most agreed that when pronounced - it sounded like someone was coughing or sneezing.
Raptor Con is already in use.
Tables and Fables has its fans, but I'm not 100% with it.
Hawkland Game Festival is painfully generic, but it does seem to check the boxes.

IDK. May need to start doodling some logos.

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28 Nov 2022 14:53 #337075 by Gary Sax
Hawk Con for me too.
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28 Nov 2022 15:25 - 28 Nov 2022 15:28 #337080 by Sagrilarus
Hawk Con is the sound you make when you have phlegm in your throat. At least go with Hawk Fest so it's pronounceable.

That's an hour away down 301 through Waldorf. Or three hours away during rush hour.
Last edit: 28 Nov 2022 15:28 by Sagrilarus.
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28 Nov 2022 15:34 #337081 by RobertB
Hawkland Game Fest, but refer to it as HGF. Stealing this one from our local Buckeye Game Fest (BGF).
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28 Nov 2022 22:11 #337082 by ChristopherMD
Kettle Con

War Hawk Festival

Fantasy Hawk
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29 Nov 2022 11:36 #337098 by jason10mm

Shellhead wrote: For what it's worth, a group of hawks is called a kettle of hawks, a boil of hawks, or a cast of hawks. But I feel that is obscure enough information that it might not lead to a good convention name.


Man, I would TOTALLY go to Boil Con, just make sure that zip popping doc lady is there :P
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29 Nov 2022 12:15 #337100 by Gregarius
SOMeDay Con

Someday we'll have a Con. Someday we'll be ready. Someday I'll play that game.

Or Hawk Con. That's good, too.
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29 Nov 2022 12:42 #337102 by drewcula
My fixation was still on BoPCon, until I discovered it already exists. Apparently, a tiny war-game from 2008 (Birds of Prey) has enough players to merit a traveling convention. You guessed it. BOPCON.

So now I'm really leaning into Hawkland Game Fest.

I have my problems with it, but at least you know what you're getting.

By all means, keep the suggestions coming!

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29 Nov 2022 13:02 - 29 Nov 2022 13:05 #337105 by Virabhadra
If you called it the Hawkland Expo or Hawkland Analog Expo, you could abbreviate it HaX or HawX.

Still like Merlin Con though. If it were hosted where I grew up in southern PA, I would absolutely call it Yinz Fest.
Last edit: 29 Nov 2022 13:05 by Virabhadra.

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