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CMON Helps to Sink Small Games Company
- southernman
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Bunch of pricks


www.kickstarter.com/projects/512772051/m...-craft/posts/4362303
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- ChristopherMD
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I am now worried about CMON's ability to stay in business if they're resorting to actions like this. I've got a few things in the pipe with them, but such is the way of things these days...
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- Jackwraith
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As CD suggests, CMON is likely doing this because their cash flow is already negative (given the financial reporting issues that emerged last month) and because their entire business model is now completely crippled by not just the existence of tariffs, but the constant threat of them, as well. The reality is probably that CMON simply couldn't pay the bill, not that they decided that they could leave a business partner out to dry because it was convenient for them.
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- southernman
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Jackwraith wrote: Read that story on Reddit this morning. I don't think it's really accurate to blame CMON if Final Frontier was a) kiting checks and b) was willing to negotiate a new contract in the middle of the project that gave better terms (money at the end, rather than half up front) to one of their main vendors. That's just bad business, on top of the points that CD made about eating all of the shipping costs and so forth. These people were more concerned about what people would say about them on social media than with running an actual business that wanted to stay running. Other companies have eaten some of the increased expenses while still passing some along without being savaged by all but the most entitled of customers. Unless you're in a position like Leder, who have a constant source of cash flow in the form of Root, you have to draw lines somewhere. If your games are good enough, people will eventually forgive you for not taking all of the bullets that would otherwise kill you.
As CD suggests, CMON is likely doing this because their cash flow is already negative (given the financial reporting issues that emerged last month) and because their entire business model is now completely crippled by not just the existence of tariffs, but the constant threat of them, as well. The reality is probably that CMON simply couldn't pay the bill, not that they decided that they could leave a business partner out to dry because it was convenient for them.
Sorry, have to disagree. Keeping a small business (any business really) going is keeping your customers happy - it is very easy for them, and anyone, to see during the COVID shipping catastrophe the great response game companies that ate all/most of the increases received from customers opposed to the savage response companies that asked for/demanded extra payments. Yes, they may have been sailing close to the wind but they were still running a viable company and never would considered that one of the stupidist world leaders ever would tank the US economy so quickly.
And giving CMON a new deal would easily be seen as keeping on the good side of a major player and (hopefully) banking goodwill from it in this still very small industry.
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- Jackwraith
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Our CMON community means a lot to us, so we felt it was important to share with you some difficult decisions at our company today. Given global conditions, and most notably the situation with tariffs, CMON has decided to focus on our current commitments to our customers and partners, and prioritize the timely delivery of existing projects. So effective immediately, we will be pausing all future game development and new crowdfunding campaigns until trade conditions have stabilized.
Unfortunately, this involves extremely difficult staffing decisions, affecting all of our creative teams with reductions. We did not make this choice lightly, and our thoughts are with everyone impacted. We are incredibly grateful for their roles in our success over the years, and these talented people will be missed both professionally and personally.
The industry continues to rapidly evolve, and unpredictable situations like the recent tariffs, or COVID just a few years ago, present challenges for everyone in board games. With that said, it is our responsibility to take these difficult measures to ensure that we can keep current projects on track and deliver them in a timely manner. We will of course resume new development as soon as possible.
Please rest assured that these decisions will help ensure that we keep our commitments to our backers, partners, and community.
Really, it is the responsible thing to do right now, regardless of poor past decisions.
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- Cranberries
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Yes, Chea-Pass games!!!
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This a perspective from another party in the table top game industry.
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- Jackwraith
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- southernman
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Rliyen wrote: https://www.highnoongame.com/post/the-boardgame-industry-is-burning
This a perspective from another party in the table top game industry.
Bit of an arrogant rant 'it wouldn't have happened to me so they were idiots to let it happen to them' and seemed to keep well away from, as Jackwraith mentioned, another arrogant person who thinks he can fix American issues all by himself with guaranteed strategies that no one had thought of before. He, and Jackwraith previously, does have a valid point that they trusted too many people in the industry - that may have been naivety or having a good heart or maybe even a calculated gamble to keep their company running and their backers loyal (and not out of pocket), in the end they have found out that even in this business hard-nosed assholes finish better than nice guys.
I have seen posted today that CMON's ponzi behaviour seemingly has caught up with them and they are stopping all new projects and cutting staff
www.cmon.com/press/an-update-on-our-inte...s-and-company-focus/
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In Search of the Silver Lining
Hello gang! After last month’s call to action I’ve received a ton of topic suggestions from you for the column, it’s clear you want me to dive deeper into the nitty gritty of our processes, methods, inspirations. And I’ll get to those, as I love to talk about our craft and muses.
However.
Are you ready to read another op-ed about Trump’s tariffs that shook the boardgaming industry? I hope you are. Because we need to! And if you don’t know what I’m talking about, here’s a great primer on the subject from none other than Jaime Stegmaier of Stonemeier Games: here and here . If you want a second opinion, or ten, W. Eric Martin from BGG has been collecting roundups from the industry, like this one here .
Anyhow. I’m not here to repeat those talking points. As of the time of writing this piece, the US tariffs on Chinese goods remain at 145%, which is a de facto embargo on trade. Companies (from all industries) have responded by either raising prices, postponing delivery and warehousing goods in China, or outright canceling print runs, orders and projects.
The tariffs will come down eventually, as their existence, at this level, is a death sentence to global trade and a death knell of the US economy. When will they come down? The erratic nature of the current US executive makes it impossible to answer precisely. It can be as early as next week, or drag on for weeks, or months.
During this time, your game deliveries will be delayed, and retail prices will go up. Some companies, especially those with little cashflow, those predominantly dependent on the US market and those dependent on retail, which will be more affected than crowdfunding, may scale down their operations or fold completely. Not necessarily because they ran out of money, but because the prospects of profit will dwindle, and the investors may move on to more lucrative sectors.
What will happen next? I’ve read some ill-informed posts on BGG trying to find a silver lining in some kind of ‘only the strong survive’ culling, which, supposedly, would give rise to a new breed of leaner, meaner game companies, to better games or some other win for the backers/clients/customers.
There will be no such win. The more publishers and creators leave the business, the less choice you will have as a consumer. The less game companies and games on the market, the more monopolistic the practices of those who are left will become. The less games are published, the higher the prices that will be asked for the games that do. The games that will not be published, those that some cheerfully claim will be ‘culled’, will be the niche titles, the experimental titles, the original titles, the ambitious titles. What will continue to be published, will be safe bets; cheap retail games (now will lower quality components), new release in legacy brands (you better want that next Monopoly and Pandemic!) and IP based tie-ins (you better want that next Mandalorian Monopoly and Pandemic: The Handmaiden’s Tale!). Brick and mortal stores will start closing. Prices of games in the US will, on average, go up. Prices of used games in the US will, on average, go up. Simple supply and demand. The community of US boardgame enthusiasts will shrink and with them will shrink their collective bargaining power.
Those proclaiming the death of crowdfunding will also be sorely disappointed. Crowdfunding, and direct sales, are better suited to weather the storm, as those two delivery channels are less reliant on supply chains, retail markups, and direct shelf exposure. Tariffs will have a smaller impact on CF companies, like ours, because we are dodging the retail markup requirements, and we always organize our own distribution and are not reliant on putting games on shelves to make a sale. We are simply more flexible, the trait that allowed us to survive the pandemic, the logistics crisis, the breakout of the war in Ukraine and the Red Sea crisis unscathed. Soon you will be able to add the Trump Tariff Crisis to that list.
The one thing that you will see less of? Crowdfunding games coming to retail. That will become rarer, and those unwilling to engage with CF campaigns will have even less choice.
Most, if not all, of these consequences, will continue even when the tariffs are dropped. Some of this comes from the unreversible nature of the supply chain disruption that is happening now (which is estimated to be bigger than that of COVIDs), but will be felt in the coming months, while some will stem from the lessons the industry takes from this whole situation. Business will make safe bets will lower print runs because the specter of another round of tariffs down the line (next year, of maybe in 2028?) will make them wary of risks. Sadly, you can expect another bump as soon as the tariffs are dropped, because when all that warehoused product sitting in China ships all at once, container prices will soar.
All that is to say is that boardgamers in the US will be affected by the tariffs, one way or another. There is no silver lining here, no great reward for those who endure these pains. No pot of gold at the end of the rainbow. Whoever is saying otherwise, is trying to sell you on something.
On a personal note, Into the Unknown will be affected too, like every other boardgame company. We already have a plan, we have reserves, we will endure, just as we always had. We also don’t plan on switching our publishing profile – we’ll continue to develop giant, ambitious, original story-driven games (though I’d love to make a Transformers game one day!).
If there is anything I would like for you to take away from this op-ed is to understand that the tariffs will have a lasting impact on your hobby, that the hobby will survive (is this the silver lining we were looking for?) and that, just like during COVID, you should support the publishers, developers, designers and reviewers you value, so they can continue to deliver the things you love.
Take care everyone.
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