Monolith Reveal Plans to Use Kickstarter as Store Front to Sell Claustrophobia 1643

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This is my favorite quote from the article:

The stretch-goal system is only a marketing gimmick:

We know it all the better because we do it ourselves. Today stretch-goals are already included in the campaign financing plan and serve only as an adjustment variable. They are stretched or limited according to the sums collected, but they are never "gifts" offered to the backers. Whatever its outcome, you will have more or less the same value in stretch-goals at the end of the campaign. We might as well be done with these marketing gimmicks and instead present a straightforward offer, improved by the value of these stretch-goals, from the start



This was also interesting:

Attracting new pledgers:

Everyone will have noticed that, campaign after campaign, the rate of new pledgers is dropping, to the extent of being ridiculously low today (often under 10%). This is due to the proportionally increasing number of "regulars", but also because the pool of new backers ready to pay more than a year in advance for a game with hypothetical qualities is drying up (while at the same time the number of new projects is exploding). If we want to return to higher rates (in other words bring new blood onto KS), we must attract a less "adventurous" population onto the platform, those who are ready to accept drastically reduced delivery dates and very little risk (of delay, non-compliance ...).


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I’m guessing the value of Kickstarter promotion/advertisement makes is worthwhile to use it as a store front. I guess we’ll see if it succeeds.

I read an article awhile back on how a really well established performer used Kickstarter to promote his live performances. They would sell posters through Kickstarter at breakeven cost to get “backers” for their tour. Then their ticket sales would go up significantly.