In BttF: DTT you play yourself. It’s a co-op family game, so the premise is that you and your family are time traveling to fix the time line. The player pawns are cars. One car is pink. Pink is gender coded as female in our culture, so this is a nice touch to signal that this game is for girls too. The rules are all written in gender neutral terms.
Prospero Hall is a good example of a studio that handles this well. They have a lot of women in the company, and they have been making educational games for class room use for years, where the standards for inclusion are rather rigorous, and they apply that to their commercial games.
They can’t always release perfectly gender balanced games, but they have a goal of having a gender balanced catalog. They have committed to releasing male and female Funkoverse characters in equal numbers. For every game that they have that is weighted heavily male, they release one weighted heavily female.
Even their con presence is very welcoming and inclusive. They recognize that woman and girls are an important and vital part of their market, and when a woman walks into their play area, they make her feel like they were expecting her and that she belongs. Their play area is like my unofficial safe space.
ETA for clarity: Back to the Future: Dice Through Time, which there is a review for currently on the front page was designed by Ken Franklin, Chris Leder, Kevin Rodgers. In this game you play yourself.
I used Prospero Hall as an example of a studio that does a good job of gender balancing. They also released a Back to the Future game earlier this year. I was not talking about that game. In Back to the Future: Back in Time there are 4 player characters: Marty, Doc, Jennifer Parker and Einstein the dog. Einstein the dog is a stretch, but I give PH points for doing their best to gender balance while still remaining true to the IP.
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