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David and Goliath - Small Independent Publishers vs Slick Big Name Kickstarter Campaigns

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14 Apr 2021 09:38 #322051 by thegiantbrain
 "This may be peak 'backing because of the name'. There...

It’s time for another article inspired by a Twitter conversation, you know how I love these. Recently I posted about the Stellaris: Infinite Legacy Kickstarter, a big box adaption of the much loved computer game 4X.

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14 Apr 2021 10:08 #322052 by Msample
While I wouldn’t say they are small, prior to this I’d have pegged Academy in the mid sized category prior to this campaign.

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14 Apr 2021 14:45 #322091 by ubarose
"David and Goliath - Small Independent Publishers vs Slick Big and/or Mid-Sized Publishers and/or Popular IP Kickstarter Campaigns" was a bit cumbersome for a title.
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15 Apr 2021 07:51 #322122 by fightcitymayor
A lot of it is expectation, but there is "success" to be had if your goals are modest. I'm thinking of small, mostly one-man-show type metal miniatures endeavors. They succeed by simply raising enough cash to get them to the next round of miniatures casting, typically only raising a few thousand $$$ at a time.
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15 Apr 2021 09:04 - 15 Apr 2021 09:06 #322123 by Sagrilarus

fightcitymayor wrote: A lot of it is expectation, but there is "success" to be had if your goals are modest.


Part of my aversion to Kickstarter is I feel like I'm talking to someone with their hand in my pocket to grab my wallet. So I go shields-up pretty quickly.

But there are campaigns that are reasonably priced and present themselves with dignity that let me relax and examine them in detail. In fact the three things I've backed, two games and one magazine, all had an appropriate level of humility and grace, and had set reasonable goals. I'm clearly in the minority, but I think there is a market out there for pre-sales that have a lower expectation for the number of purchasers and how much money to pull from each.

I almost wish there was a search feature for Kickstarter to not show the monster campaigns, maybe call it "Exclude Results with Jazz Hands".
Last edit: 15 Apr 2021 09:06 by Sagrilarus.
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15 Apr 2021 09:43 #322126 by fightcitymayor

Sagrilarus wrote: I almost wish there was a search feature for Kickstarter to not show the monster campaigns, maybe call it "Exclude Results with Jazz Hands".

Agreed.

If the phrase "every billionaire is a policy failure" applies then there should be an analog like "every million-dollar KS means you shouldn't have been on KS to begin with."
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15 Apr 2021 10:24 - 15 Apr 2021 10:30 #322130 by ubarose

Sagrilarus wrote:
I almost wish there was a search feature for Kickstarter to not show the monster campaigns, maybe call it "Exclude Results with Jazz Hands".


Maybe check out the Indie Game Alliance . They have a page of their members current campaigns.

Indie Game Alliance is also another way small publishers can complete, as it offers marketing and social media services for small publishers, since small publishers typically can't afford to hire someone to fill those positions.
Last edit: 15 Apr 2021 10:30 by ubarose.
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15 Apr 2021 14:09 #322166 by thegiantbrain
Damn, I had forgotten about the IGA! I should have mentioned that as well.
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23 Apr 2021 10:50 #322459 by Emil
Some good and relevant points :)

I often help people prepare for their Kickstarter campaigns, and one thing I always remind them is... Kickstarter did not eliminate the barrier of entry to the board game market/industry, it just moved it.

It is so important to keep in mind that no matter what you want to achieve with your campaign, you have to excel at communicating with people and marketing yourself.

Good post :)
Best regards Emil
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