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Fantasy Flight Games to Do Television Ads

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MB Updated
There Will Be Games

Just read this on ICV2.com, a sometimes interesting industry site, and thought I'd share:

November 21, 2007

Fantasy Flight Games has announced that it is running a TV ad campaign in select markets for the Kingdom Hearts TCG. The campaign will run four weeks, from November 19th to December 16th, in Minneapolis/St. Paul, Baltimore, Seattle, and Atlanta. It will air on Cartoon Network, Toon Disney, Sci Fi Channel (including the Battlestar Galactica movie), and Spike TV.

Retailers can also obtain copies of the ad to run with their store information at their own expense or using FFG co-op funds.

 


Of course, this is for a CCG with a pretty big license and there's always been TV adverts for CCGs...and we've even seen those awesome HEROSCAPE ads that features kids playing and enjoying the game with youthful gusto. If FFG is looking at doing this kind of advertising for its CCG lines, then what do you guys think the outcome would be if they put a couple of STARCRAFT or even TI3 ads up on the Sci Fi channel, G4, Cartoon Network, Spike, etc.? Conversely, what would the outcome be if Hanno put up ads for AGRICOLA on the Farming Channel, Manure TV, or in a German scheisse film?

I also think it's cool that they're supporting the FLGS by allowing them to add their branding/information- that's really cool, and provides a great opportunity to bring folks into the stores.

I think it's pretty cool news.

 

 

This is a copy of an article originally published on the old F:AT blog. Read original comments .

There Will Be Games
Michael Barnes (He/Him)
Senior Board Game Reviews Editor

Sometime in the early 1980s, MichaelBarnes’ parents thought it would be a good idea to buy him a board game to keep him busy with some friends during one of those high-pressure, “free” timeshare vacations. It turned out to be a terrible idea, because the game was TSR’s Dungeon! - and the rest, as they say, is history. Michael has been involved with writing professionally about games since 2002, when he busked for store credit writing for Boulder Games’ newsletter. He has written for a number of international hobby gaming periodicals and popular Web sites. From 2004-2008, he was the co-owner of Atlanta Game Factory, a brick-and-mortar retail store. He is currently the co-founder of FortressAT.com and Nohighscores.com as well as the Editor-in-Chief of Miniature Market’s Review Corner feature. He is married with two childen and when he’s not playing some kind of game he enjoys stockpiling trivial information about music, comics and film.

Articles by Michael

Michael Barnes
Senior Board Game Reviews Editor

Articles by Michael

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