Monolith, creators of Conan, Batman: Gotham City Chronicles and Mythic Battles board games, has announced controversial plans to use Kickstarter as a store front. They plan to produce 10,000 copies of Claustrophobia 1643, ship them to distribution centers, and then sell them via Kickstarter. Monolith says, "Many of our supporters will be able to play and manipulate the final product even before the campaign and all will be delivered within the six weeks that follow."
The reasons stated for this new production and delivery model include, cost savings by eliminating the middlemen (distributers and stores), the gimmickry of stretch goals, and the decreasing numbers of new backers entering the Kickstarter market.
You can read their complete statement on their Facebook page (link provided above).